brand identity

website design

Em Sherif

The Em Sherif Art Foundation is a cultural initiative born from the Em Sherif restaurant legacy — expanding the brand’s presence from refined Lebanese dining into the world of contemporary Lebanese art. The goal: to support and showcase artists across Em Sherif spaces and beyond.

We were brought in to develop the brand identity and website design ahead of launch, with a clear brief: create a brand that feels connected to Em Sherif’s heritage while speaking to a new, younger art-focused audience.

Creative Direction & Brand Identity Concepts: We explored a range of visual directions rooted in cultural symbolism and design flexibility. The key concept: a circle motif inspired by the Middle Eastern evil eye and the architectural language of Em Sherif interiors. This element became the foundation for playful layouts, editorial typography, and a distinct colour palette ranging from deep navy to sky blue. We designed several proposed versions — each one balancing tradition with contemporary edge.

Website Design Concepts: We proposed a clean, editorial-style website with bold visual impact — using circular imagery and minimalist typography to echo the identity system. The site was designed to evolve with the foundation, allowing for exhibition features, artist interviews, and community events.

We showcased multiple creative directions, all designed to bring the brand to life in a way that felt both grounded in heritage and open to artistic exploration.

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